Let’s face it—things are getting wild out there in the digital world. Every click is a showdown, and your competition? Just a keyword away, lurking in the SERPs. Old-school SEO tactics? They’re like showing up to a laser tag game with a flashlight. 🫣
To win in this ever-crowded space, misfit marketers need more than just a flashlight—they need night vision goggles. That’s where the Google Footprint Framework struts in like a digital Sherlock Holmes, helping you uncover what’s really going on under the hood of your competitors’ traffic engines.
What Is the Google Footprint Framework?
Developed by our EBIG team over the past five years (yep, it’s been marinating that long!), the Google Footprint Framework goes way beyond surface-level keyword research. Think of it as a deep-sea dive into your industry’s digital ecosystem—with AI fins and a traffic analysis snorkel. 🐠 It blends powerful tools, competitive intelligence, and a pinch of marketing wizardry to reveal:- Which keywords drive valuable traffic (the kind that converts, not just looks pretty in reports)
- Which domains actually influence your audience
- How your competitors are attracting, converting, and keeping users like digital Casanovas
In short, we don’t just tell you where the traffic is—we show you why it’s there and how to get your fair share (or more 😎). Truth be told, especially niched market verticals might need such a customized perspective (from the picture above), but it is possible and unique on the market.
Let’s see the four steps in more detail and a few specifics.
Step 1: Pre-Analysis & Domain Mapping
We kick things off with a full sweep of the digital neighborhood. For a key healthcare player, think maybe 100+ handpicked websites, including:
- Nerdy (but goldmine-worthy) scientific sites and niche blogs
- Patient communities and associations
- KOLs, influencers, and thought leaders
- Hospitals, YouTube channels, event sites—you name it
This map gives us the lay of the land, so no juicy keyword or high-value site slips through the cracks. But more importantly, your initial input is highly appreciated and considered, pinky promise.
Step 2: Deep Keyword Extraction
Now we dig deep—real deep. Using top tools like Ahrefs, SEMrush, SimilarWeb, Google Keyword Planner, Moz, and our own fancy EBIG tech, we extract thousands real keywords. Not fluff. Real, behavior-driven, user-searched terms.
Other agencies might stop here. Us? We’re just getting warmed up. 🔥
Step 4: Scoring & Prioritization
Here comes the fun part—ranking those beauties. Using our custom scoring formulas, we organize keywords into smart buckets:- High volume, low difficulty gems
- Authority-building beasts
- Click magnets with serious CTR appeal
Step 3: Advanced Filtering for Relevance
Thousands of keywords? Cool. But we’re not throwing spaghetti at the wall.
We clean house by:
- Tossing out irrelevant or negative keywords
- Kicking duplicates to the curb
- Checking search volume, keyword difficulty, return rate, CTR
- Matching against current organic SERP realities
What’s left? A neat, limited keyword list with actual potential. (And yes, carefully curated and counted.) Anyways, stay tuned as we will be back with enhanced focus on topics, way more important than just keywords given the AI paradigm change with AIO (Artificial Intelligence Optimization), GEO (Generative Engine Optimization), and agentic search.
From there, we serve up the Top 10 keyword and website combos for content, SEO, and PPC action plans. But keep in mind that you also get many more listed in the raw file attached. Some are gems? Absolutely.
Why It Works
Unlike old-school methods that chase keyword volume like it’s the only player on the field, our framework zooms out to reveal the whole game. It shows:
- Where your audience comes from
- What they’re typing into Google (sometimes surprisingly specific)
- Who’s shaping their decisions
- What content gets them to actually do something
It’s like turning on the lights in the digital dark and finally seeing what’s really going on.
Final Thoughts & Bits of a Sales Pitch 😉
Let’s be honest—digital marketing is tough, and attention spans are now shorter than a TikTok video. But with the right strategy (and a little EBIG magic), you can stop guessing and start knowing.
The Google Footprint Framework isn’t just a research tool—it’s your cheat code to smarter decisions, stronger content, and next-level performance.
Ready to uncover your digital footprint and find the traffic gold your competitors don’t want you to see?
Let’s map your success—together.