YES! Academy

At YES! Academy, education means more than preparing for school subjects. It means helping children learn in a way that builds confidence, supports their development, and gives parents the reassurance that their child is in the right place. The brand creates a learning environment focused on progress, clarity, and personal attention.

But in education, trust and relevance matter as much as visibility. To communicate its value more clearly and build a stronger direction for future promotion, YES! Academy needed a strategy grounded in research, audience understanding, and a realistic view of the competitive landscape.

That’s where EBIG came in. We created a tailored marketing strategy for YES! Academy, starting from the brand’s context and objectives and continuing with competitor analysis, advanced buyer personas, content directions, and recommended channels and budgets. This gave the brand a clearer framework for communicating with the right audiences in a more focused and effective way.

To support this work, we also developed a Google Footprint analysis. Through this process, we looked at audience groups, competitor traffic sources, relevant Google channels, and the wider digital behavior of the market. These insights helped shape practical strategy guidelines, along with clear conclusions and recommendations for attracting the right audience online.

We’ve also included a complimentary TAM–SAM–SOM market sizing analysis powered by EBIG Hub, adding an extra strategic layer to validate opportunity, prioritize segments, and support smarter growth decisions.

At EBIG, we believe good marketing starts with understanding people. By combining strategy, research, and actionable recommendations, we helped YES! Academy build a stronger foundation for its communication and future growth.