Henry Ford 3

At the time of its launch, Henry Ford 3 was one of the few residential projects in Craiova designed with a truly modern, minimalist approach, built using innovative construction technologies and high-quality finishes. Our team was responsible for bringing this vision to life through a complete branding and communication strategy.

We started by developing a clean, contemporary visual identity that reflected the project’s architectural style and modern lifestyle offering. This brand language was applied consistently across print materials and outdoor advertising to ensure strong, recognizable presence in the city.

To support the sales process and present the project online, we designed and built a dedicated presentation website. The site offered a clear overview of the complex, apartment layouts, and features, and was optimized for smooth navigation across all devices.

In addition, we handled the project’s social media presence, creating branded content and running targeted campaigns to generate awareness, drive engagement, and attract potential buyers.

Through branding, print, digital, and social media, we helped position Henry Ford 3 as a standout choice for contemporary urban living in Craiova.