Harvest Run

Harvesting impact together

“We run for health, family, and community.” This is the driving force behind Harvest Run. Now in its third edition in 2025, this sports event has a clear mission: to help everyone discover the joy of movement and the power of community through Harvest Run. Each edition set out to unite people around a meaningful cause, from helping build a kindergarten to supporting an association that brings hope to people facing addictions. Together with trusted partners, collaborators, friends, family and the wider community, Harvest Run grew organically, until the team felt the need for additional support to sustain and scale their marketing efforts.

Our collaboration with Harvest Run confirmed once again that running is about more than sport. It is about a community brought together by shared values, beliefs and a desire to change the world around them, one step at a time. We worked closely with the Harvest Run team, both online and on the ground, starting with rigorous research and a focused digital marketing strategy. The goal was to quickly build brand awareness, attract new amateur and professional runners who share the same vision, and gradually place Harvest Run on the map of running events in Romania and beyond.

What we did

Crafted the digital marketing strategy for the event

We defined audience segments, content pillars and a clear funnel with measurable KPIs, aligning all touchpoints from awareness to registration and community engagement.

Designed a visually engaging, user-friendly presentation website

We created a landing experience focused on clarity and conversion, with clear event information, simple registration flows, mobile-first design and an SEO-friendly structure.

Planned and managed organic posts and paid campaigns on Meta

We built a content calendar, developed creatives tailored to each stage of the journey, set up precise targeting and continuously optimised campaigns for reach, engagement and sign-ups.

Created brand assets to support and complete the event communication

We developed key visuals, social media templates, on-site materials and supporting graphics to ensure a coherent, recognisable brand presence across all channels and touchpoints.