Complex Flonta

Complex Flonta is a family business. A family passionate about uniqueness and beauty. A family motivated, above all, by the satisfaction of those who share the most important moments of their lives with them. It all started with those who chose to feel the emotions of saying “Yes,” to celebrate the most beautiful anniversaries, to warmly welcome a new family member in a fairy-tale setting, to enjoy sunny summer days accompanied by the freshest hits by the pool, to organize their graduation event, to shout in chorus “Happy New Year!” as the years turn. To this emotion-filled setting, we have joined with our bold ideas, ready to take shape in a rebranding project.

The romance and beauty of the emotions of those who have written their story here have inspired us to carry the story of the swans further and create a new visual identity. Following the rebranding, we aimed to achieve the following result: a logo that best represents Complex Flonta. The optimism and delicacy suggested by the rosé color, together with the grace and beauty added by the swans, are complemented by the depth brought by the 3D effect. We couldn’t stop at rebranding: we went further with a new impactful, convincing, and user-friendly website, along with a social media marketing strategy based on the magical moments spent at Flonta and supported by ads. Furthermore, additional ecommerce features have been integrated to enhance the customer experience.