AMAZONIA

Amazonia gave us the opportunity to manage a large-scale project that extended beyond online boundaries to outdoor: the opening of the largest aquapark in the west of the country. Thus, we began developing a strategy for the online and outdoor communication of this grand opening.

With the launch of the new aquapark, we had a single mission: to position Amazonia as the one-stop destination for relaxation and fun for people of all ages. We simultaneously created the website to showcase services and facilitate online ticket purchases to ease visitor access. For the online and outdoor campaign, our goal was to support the positioning and attract attention with a shocking main message: “Undress”, complemented by a series of messages targeting different personas in both the teasing phase and the actual promotion. Online communication was supported by the outdoor campaign, using strategically chosen mesh and digital screens at points of interest throughout the city.

Another important aspect, through which we managed to achieve notoriety and extensive exposure, was managing the relationship with the press and sustained PR efforts.