In this post Economic Impact and Workforce Transformation1. Macro-economic Analysis of TransformationEconomic Impact of AI on Different IndustriesThe McKinsey Global Institute & World Economic Forum study (2024) estimates that AI search transformation will redistribute approximately 127 billion USD in the next...
When advertising on Google Ads, the marketer’s job is more than just fighting for keywords; it is a battle for the audience’s attention, to get the clicks, and to get the contact conversion. Your competitors most probably have sunk a...
In this post In-depth Industry Analysis: Sectors and Impact Models1. Industry Classification by AI VulnerabilityResearch by Moz & SEMrush (2024) developed the AI Vulnerability Index (AIV), which classifies industries by the degree of impact of direct AI responses on organic traffic. This...
In this post Extended Executive Summary: Artificial intelligence has generated the most profound revolution in the history of online search, fundamentally affecting the entire digital ecosystem. This extended scientific analysis examines users' behavioral transformations through the lens of quantitative data from...
Let’s face it—things are getting wild out there in the digital world. Every click is a showdown, and your competition? Just a keyword away, lurking in the SERPs. Old-school SEO tactics? They’re like showing up to a laser tag game...